… equals absolute fail.
I’m assuming that Toyota USA used Hatsune Miku to entice a specific group of buyers, in this case anime fans. Sure Toyota gets my applaud for managing to bring forth a popular Japanese cult hit and combining it with a western ad, but in terms of getting in touch with more customers (which is basically what an ad is for), it completely fails.
Important note: Japanese cult hit.
Since this is a US ad, they’re targeting US anime fans. Unfortunately for them, even in the large group of anime fans, those who heard of Hatsune Miku if fairly small, and those who have actually knowledge of who Hatsune Miku is, is even smaller. In my case I found out through Cencoroll which happened to have a theme song done by Supercell which used to (or maybe still is) doing songs using Vocaloid.
What I’m guessing this ad will lead to? It will lead to people searching on the internet on who on Earth is Hatsune Miku as opposed to looking up the specs of the new Toyota Corolla.
found out through ANN